Facebook’s new Business Suite app is for corporate Facebook and Instagram users. The new Business Suite posts simultaneously to Facebook and Instagram, with notifications related to both platforms sent to a single location.
Sheryl Sandberg, the COO of Facebook, said, “We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram, and WhatsApp. It is available for small businesses globally, starting today and will expand to larger businesses next year.”
Facebook’s new Business Suite app is the latest in a series of moves the company has been making in recent months as it pushes more earnestly into e-commerce. In May of this year (2020), the company rolled out a new set of tools allowing business owners to set up a digital storefront on Facebook and sell goods and services to their followers.
As Facebook’s CEO Mark Zuckerberg recently noted, companies of all sizes have made significant investments into their digital footprints and are “increasingly viewing them as their primary storefronts. So we’re working on a number of ways to deepen this experience, helping people buy items and services directly within our apps … Overall, though, our business depends on the success of small businesses, so this is a moment where we feel that we’re well-positioned to be champions for small business’ interests and supporters of important infrastructure that they’re going to need in order to move online.”
The bottom line is, if you use Facebook and/or Instagram, the new Business Suite makes posting easier.